Explore Available Data

Link to Amazon product page

Returns whether Amazon is a current competing seller on listing. More Information

% of time Amazon was a competing seller on listing in last 30 days

% of time Amazon was a competing seller on listing in last 90 days

% of time Amazon was a competing seller on listing in last 180 days

ASIN identifier of product

Average BuyBox sell price on listing in the last 30 days

Average BuyBox sell price on listing in the last 90 days

Average BuyBox sell price on listing in the last 180 days

Average Sales Rank on listing in the last 30 days

Average Sales Rank on listing in the last 90 days

Average Sales Rank on listing in the last 180 days

Sales Rank as it relates only to Amazon Business purchases

Growth in B2B Sales Rank expressed as HIGH, MEDIUM, LOW

Brand name of product

Indicates whether the BPO product is sold by a brand you have a history of selling

Active BuyBox sell price on listing + buyer’s shipping charge (if any)

Number of FBA offers that are competing for and are rotating on the Buybox

Industry the Buyer is in that made a request for Amazon to sell this product.

CamelCamelCamel.com link showing sell price history chart

The name of a product category, such as Sporting Goods, to which a product belongs to. Column name changed from “Product Group” to “Category” 10/2022.

Indicates whether the BPO product is sold in an Amazon Category that you have a history of selling in

Color of product

Unit cost of purchasing the product from your supplier, also known as cost of goods sold (COGS). The app gets this data from your supplier sheet and uses it to calculate Profit calculations. This cell can be edited for custom calculations. Column name changed from “Purchase Price” to “Cost” 10/2022.

Total fees charged by Amazon. Referral Fee + Variable Closing Fee + Fulfillment Subtotal (FBA fees, if applicable)

Add your notes about a product into the grid for any product. Notes are automatically saved

Date the Buyer made the request for Amazon to sell a product that does not currently have an Amazon listing

EAN of product

Estimated number of products that are sold on a listing on a monthly basis. Est Sales are shared by all sellers sharing the BuyBox. See BuyBox Contention

Add/Remove products to your custom Favorites lists. Solid star represents a product already added to a Favorites list

Sum of Amazon FBA fulfillment fees

Amazon fee applicable to FBA in the US marketplace only. More Information

Cost of shipping the product (ie: to an Amazon fulfillment center). Added as an optional cost in “Additional Expenses” screen. Expressed as an average cost per lb. assumption which is applied to all products

ISBN of product. Only applicable to books.

Indicates whether Amazon classifies product as Hazardous / Dangerous Goods

Indicates if the Category of the product is a top level category. This is relevant when analyzing sales as sub-category products are generally not ranked in the top level category due to lack of sales. See Category.

Keepa link showing historical sell price and sales velocity chart

Date and time the product was last processed by the app. Results can be refreshed in the app by using the Refresh feature

Lowest FBA fulfilled sell price on a product listing. Column name changed from “Low New FBA Price” to “Lowest FBA” 10/2022.

Lowest merchant fulfilled sell price + shipping (if applicable) on a product listing. Column name changed from “Low New Mfn Price” to “Lowest FBM” 10/2022.

The lowest sell price on a BPO product listing over the last 7 days

Lowest Sales Rank on listing in the last 30 days

Lowest Sales Rank on listing in the last 90 days

Lowest Sales Rank on listing in the last 180 days

Manufacturer of product

Profit Margin % = Profit / Sell Price

Model of product

Number of FBA sellers on product listing. Column name changed from “New FBA Num Offers” to “New FBA Offers” 10/2022.

Number of merchant fulfilled sellers on product listing. Column name changed from “New MFN Num Offers” to “New FBA Offers” 10/2022.

Package Length x Width x Height

Quantity of product packs sold together in one bundle. Used for multi-pack calculations. This cell can be edited for custom calculations

Package weight. Important for shipping cost

Volume of product Page Views expressed as HIGH, MEDIUM, LOW

The parent ASIN for a listing with variations

Part number of product

Shows the UPC, EAN, ASIN or ISBN from your supplier sheet that was used to match the product to Amazon. Useful for reconciling results to original product on the supplier sheet

Product Performance expressed as HIGH, MEDIUM, LOW

Profit on each unit sale. Sell Price minus all costs associated with selling on Amazon ie: shipping, taxes, additional fees (if applicable)

Average customer review rating on listing

Amazon FBA fee charged to seller. For more information on FBA Fees visit Selling on Amazon Fee Schedule

Number of customer reviews on listing

Return on Investment (ROI) = Profit / Cost

Indicates how well a product is selling within its product category. The lower the number, the better the product has sold

The number of Sales Rank “drops” recorded on historical chart in last 30 days. Sales Rank drops correspond to sales but are only a directional guide since sales velocity, inventory changes, chart coverage, etc., all plays a role.

The number of Sales Rank “drops” recorded on historical chart in last 90 days. Sales Rank drops correspond to sales but are only a directional guide since sales velocity, inventory changes, chart coverage, etc., all plays a role.

The number of Sales Rank “drops” recorded on historical chart in last 180 days. Sales Rank drops correspond to sales but are only a directional guide since sales velocity, inventory changes, chart coverage, etc., all plays a role.

Assumed sell price of product. FBA fees & Profit calculations are based on this price. App will assume sell price to either a) Low FBA Price or b) Low FBM Price (if no FBA fulfilled sellers exist on listing). This cell can be edited for custom calculations

Gross profit before cost of goods sold. Sell price – Cost Subtotal

Sub Category of product

Title of the product’s Amazon listing

Total number of FBA and MFN sellers on listing

UPC of product

Amazon FBA fee charged to seller. For more information on FBA Fees visit Selling on Amazon Fee Schedule

Number of variations associated with product

VAT % used to calculate VAT $. This cell can be edited for custom % calculations

VAT tax applied per settings in Additional Expenses settings