Paul Michael
July 17, 2025
Free Amazon seller tools are on every budding entrepreneur’s wish list. If you’re aiming to build your online store on a tight budget, these cost-free options can help you compete without draining your wallet. Many new sellers struggle to find the right balance between running daily tasks and analyzing data, so relying on best free resources for new Amazon sellers can jump-start your business in 2024.
Why Free Tools Matter in 2025
Starting out on Amazon can feel overwhelming. You have to handle product research, pricing, customer feedback, and inventory management all at once. Free tools lower the barrier to entry and let you learn the ropes before you invest in paid software.
Did you know? 58% of Amazon sellers become profitable within their first year. With roughly 4.5 billion items sold by US-based independent Amazon sellers, there’s real opportunity to thrive using free tools.
10 Essential Tools for New Amazon Sellers
- ????️ Analyzer.Tools (Paid Tool)
- ???? Amazon Seller Central
- ???? Keepa
- ???? Amazon’s FBA Revenue Calculator
- ???? Jungle Scout’s Free Sales Estimator
- ???? Google Trends
- ???? Sonar by Sellics
- ⭐ Amazon’s “Request a Review” Button
- ???? Amazon Seller App
- ????️ Amazon Brand Analytics (For Registered Brands)
1. Analyzer.Tools (Paid)
While not free, Analyzer.Tools is a specialized platform offering bulk analysis and profit calculations for Amazon products. While it isn’t entirely free long-term, its short-term trial still comes at no cost to new users. You get access to fee estimations, bulk product uploads, and an all-in-one dashboard to measure sales potential.
Compared to purely free browser extensions, Analyzer.Tools digs deeper with up to 58 data points for each product. It also covers FBA and MFN fulfillment calculations, and it stakes a claim as a robust alternative to standard free options. If you plan to handle large product lists, taking advantage of its trial can tell you whether premium features are worth it.
To learn about how you could use built-in features from Amazon in tandem with advanced solutions like this, explore Amazon’s own free resources for FBA sellers to round out your toolkit.
Leveraging Lesser-Known Free Extensions and Conversion Tools
Beyond the basics, little-known free Chrome extensions and ASIN to UPC/EAN converters can streamline research and keep your product data organized.
2. Amazon Seller Central
Seller Central is Amazon’s official hub for listing products, managing orders, and handling customer queries. It offers Business Reports, basic PPC campaign management, and access to Inventory Health data—all at no extra cost beyond your regular Amazon selling subscription.
Many free third-party tools rely on Amazon Seller Central data, but you can handle vital tasks directly here. By comparing performance in Seller Central with data from a tool like Analyzer.Tools, you gain a better understanding of your profit margins. Think of Seller Central as your core command center.
3. Keepa
Keepa is a free browser extension that shows detailed price history graphs for products on Amazon. It reveals how pricing fluctuates over time, helping you spot patterns and weigh your own pricing strategy. Whether you’re comparing competitor offers or checking potential margins, Keepa offers quick insights.
This tool works well alongside the top free Amazon product research tools for budget-sensitive sellers. For instance, if you want to see how an item competes during the holiday season, Keepa’s historical data can highlight spikes or dips in pricing.
4. Amazon’s FBA Revenue Calculator
This no-cost calculator estimates your potential profits by factoring in Amazon fees, shipping costs, and item price. It’s built into Seller Central, so you don’t have to create another account. Many new sellers use it to map out how FBA compares to merchant-fulfilled options.
Although it doesn’t show sales velocity, it still clarifies your approximate profit margin. If you want a more advanced analysis that merges research features with automated data updates, you might compare the FBA Revenue Calculator with Analyzer.Tools to see which approach fits your scale.
5. Jungle Scout’s Free Sales Estimator
Jungle Scout is often touted as a top research solution for Amazon, but it also has a free estimator that delivers rough monthly sales figures based on Best Sellers Rank. While data might not be as detailed as paid solutions, new sellers can still gather baseline data for product viability.
This estimator is handy when you’re filtering potential items to list. Use it with Keepa and your own cost calculations from the FBA Revenue Calculator to form a quick, three-step funnel: product research, sales estimation, and net margin analysis.
6. Google Trends
Although not Amazon-specific, Google Trends can be a major help. It shines a light on popular topics and seasonal surge patterns. New sellers can spot whether demand for a prospective product is rising, plateauing, or fading.
Many Amazon sellers pair Google Trends data with a direct competitor analysis tool. While it doesn’t show Amazon-specific rank data, it shows real-world interest. If you see that search volume is heading upward, you can then pivot to an Amazon-based tool that verifies competition metrics.
7. Sonar by Sellics
Sonar is a free keyword browser that draws data from real Amazon shopper searches. It breaks down keyword frequency and suggests phrases you may not have considered. It’s especially useful for new sellers aiming to boost listing visibility without committing to a paid suite.
Unlike some free keyword tools, Sonar stays current on broader e-commerce trends. It can work well alongside Free Amazon FBA Software that also offers basic keyword research. Pairing a product’s top keywords with an optimized listing can drive higher conversions.
8. Amazon’s “Request a Review” Button
Customer feedback is a massive sales driver. The “Request a Review” button, found in Seller Central for each order, sends an Amazon-generated email to your buyers. This feature is free and fully compliant with Amazon policies.
According to BrightLocal (2021), 79% of consumers trust online reviews similarly to personal recommendations. This has real impact on your product’s click-through rate and overall credibility.
9. Amazon Seller App
The Amazon Seller App is available for iOS and Android at zero cost. It lets you track real-time sales, respond to messages, and even scan barcodes to check product details. This flexibility means you can tackle listing tasks from anywhere.
If you sell at vendor fairs or trade shows, scanning product barcodes on the spot can show you how well an item might do on Amazon. In effect, it functions like an all-rounder for quick updates when you’re not at your desk.
10. Amazon Brand Analytics (For Registered Brands)
If you have Brand Registry, Amazon Brand Analytics (ABA) offers free insider data on customer demographics and top searched terms. You can see which items share the same shopper baskets as your products, and you can track where you rank for specific keywords.
This powerful feature stands out from simpler free options because it provides direct insights from Amazon’s own data. While not all new sellers have a registered brand right away, it’s worth prioritizing if you plan to launch a unique label. Many large-scale sellers combine ABA with dedicated product research tools for a more holistic picture.
Common Pitfalls with Free Tools
Watch out: Free tools may have data limits, missing features, or lack automation. Manual processes can slow you down and introduce errors if you’re analyzing dozens of products.
| Potential Limitation | How to Address |
|---|---|
| Limited searches or features | Pair free tools with Seller Central or a premium trial |
| No automation | Use checklists and consider upgrading as you scale |
| Manual data entry | Double-check for errors and use bulk upload features when available |
How to Choose the Right Tools
Start by defining your main goal: Do you need help finding profitable products, handling inventory, or driving keyword optimization? Each tool offers distinct strengths. If your priority is product viability, a combination of Keepa and Jungle Scout’s Sales Estimator might suffice. Meanwhile, if you’re determined to refine your listings, Sonar or Amazon Brand Analytics is essential.
Pro Tip: According to Jungle Scout (2024), 37% of Amazon sellers start with less than $1,000. Free solutions can cover your early phases—upgrade as your business grows.
Bottom Line
With so many free Amazon seller tools available, breaking into e-commerce no longer requires a large software budget. The key is to balance these cost-free options with well-timed upgrades once you see steady returns. For a deeper dive on pairing various platforms, check out how to combine multiple free tools for Amazon research and expand your growth potential.
- Scan product prices with Keepa
- Calculate margins with Amazon’s FBA Revenue Calculator
- Leverage trial access from Analyzer.Tools
The aim is to refine your product lineup, gather real data, and keep building until your profit curve climbs.
For those interested in a broader view of current selling trends and metrics, see these Amazon statistics that can drive smarter decisions for your FBA or wholesale business.
FAQ
- Can you run a successful Amazon business with just free tools?
Yes, many new Amazon sellers start off using only free tools, especially for tasks like basic product research and listing management. While free solutions help you learn the basics and avoid upfront costs, eventually, growth-minded sellers often add advanced research platforms like Analyzer.tools for speed, deeper analytics, and bulk processing. - How does Analyzer.Tools compare to fully free Amazon product research tools?
Analyzer.Tools offers a trial so you can test advanced features at no cost, but its main value comes from features that support professional-level, high-volume analysis. Unlike browser extensions or basic calculators, it provides up to 75 data points per product, bulk scanning capabilities, and safeguards like brand IP alerts. - Are there specialized tools for converting product identifiers like ASIN, UPC, or EAN?
Yes, tools such as ASIN to UPC/EAN converters can save time if you regularly work with large supplier lists and multiple types of product codes. These are especially useful for bulk uploads or sourcing from diverse catalogs. - What are the main limitations of relying on free Amazon seller software?
Free tools come with caps on the number of searches, product lookups, or features you can access. Some also lack automation or data integration. As your store expands to handling thousands of SKUs, you may run into workflow bottlenecks unless you upgrade to advanced solutions with capabilities like bulk spreadsheet scans or reverse sourcing.
References
- Jungle Scout. (2024). Amazon seller report 2024. https://www.junglescout.com/resources/reports/amazon-seller-report-2024
- BrightLocal. (2021). Local consumer review survey. https://www.brightlocal.com/research/local-consumer-review-survey/
- Sell Amazon. (2023). US sellers data overview. https://sell.amazon.com/blog/amazon-stats